Rebranding of the Foundation
As part of the rebranding of the Freedom Foundation, my goal was to create a visual identity system that
is consistent yet flexible – just like the Foundation itself – built on freedom, human gesture, and connection.
The previous logos reflected the values of each initiative well, but each existed in a separate visual world.
There was no shared graphic language, which weakened the recognition of the main brand.
I chose a subbrand model – where each initiative retains its unique character while remaining visually connected to the Foundation.
is consistent yet flexible – just like the Foundation itself – built on freedom, human gesture, and connection.
The previous logos reflected the values of each initiative well, but each existed in a separate visual world.
There was no shared graphic language, which weakened the recognition of the main brand.
I chose a subbrand model – where each initiative retains its unique character while remaining visually connected to the Foundation.
Project developed in collaboration with copywriter Maria Kwiatkowska.
Art direction & design by me - @julakaz
Art direction & design by me - @julakaz
